Revenue Resilience Through Diversification
Map your core capabilities—distribution, trust, specialized knowledge—and spin adjacent products customers already hint at. A B2B SaaS team launched a compliance add-on during a downturn and replaced 28% of lost upsells within one quarter.
Revenue Resilience Through Diversification
Design a pricing playbook in advance: value-based tiers, usage caps, and temporary relief credits. Communicate clearly why prices change. Customers accept thoughtful, transparent moves far more than emergency markdowns sprung overnight.